Life Expressions
Our Idea
We had a factory that could manufacture items through
the injection molding process. The partners were from
the Christian faith. One partner came up with the idea of
the cross and had a mold made. As he showed it
around it seemed that people really wanted one for
themselves and their family, friends and clubs, such as
motorcycle clubs.
Second, we wanted to promote the idea of Christian
mindfulness. What better way than every time we
touch our key chain that we are reminded to be
mindful of the presence of God. Then the cross
evokes all kinds of personal responces from our
Christian history. Easter, resurrection, The Great
Commission, and on and on. Touching the Cross is
a connection to all the things we hold dear.
The next part of the idea is with each sale of crosses we
will set aside, in a separate account 10% of each sale.
As soon as the separate account has $10,000 in value
we will start accepting applications for matching dollar
grants for projects that embody christian concepts. Of
course the initial grants will be in the $500 and up range
and as the separate account grows so will the size of the
individual grants.